The first task at hand is to identify the type and range of message to be communicated by the content, identify the target device, list all the component elements that need to be included and develop a concept and storyboard that suits the Videoceptual Matrix.
Adaptation of existing material
Take any one hour video/TV drama. It has generally been shot for a regular 4:3 aspect ratio to be viewed on a moderate sized television screen (21 - 29 inches).
It's videography will be mainly made-up of a few ES (Establishing shots), many OTS 2-shots (Over-the-shoulder), CU (Close-Ups) and ECU (Extreme Close-Ups). It's structural packaging will be fast paced with quick 'cuts' and changing screens. All fine for CRTs and Plasmas.
To view the content on a big screen presents problems of scale as well as location. CUs of faces become too big and menacing. The pace becomes blinding and blurry ... to the point of creating audience difficulty to focus on the content.
To view the content on a PDA or cell-screen creates severe problems of pace (with the screen's refresh-rate even having difficulty keeping up).
If it's one hour drama or informational programming targeted to the mobile handheld device category, we can slow down it's pace, recut its content to focus more on the CUs and ECUs, recreate any textual information into legible script ... and very importantly, reedit the content into small episodic snippets of information/entertainment, rather than a full hour of content.
It is also key to reorient the 'picture' to a 3:4 aspect ratio, rather than the original 4:3.
DigiAction can videoceptualise with a final product, or more preferably, work with the materials originally shot for the program to provide more opportunities for adaptation.
Creation of original material
DigiAction has all the resources to take an original project from brief to final digital output for any targeted device(s).
From Brief => script => schedule => production => post-production => beta testing => Q&A => final delivery.
It is expected that many projects will be targeted to a multiple of platforms and devices.
Any text, whether distinguishing time, place, or translation ... or even the credits ... become impossible to view. But most importantly, these mobile devices have issues of focus. The bias of these 'handheld' mobile devices is to relay 'snippets' of information, rather than solid hours of programming. Because of the size of the screen they must be held relatively close to the face, which we all know is a difficult exercise for extended periods of time.
DigiAction will take any existing materials and videoceptualise it for the appropriate device, no matter in what form it is delivered.