When moving images first migrated from the big screen to television many adjustments had to be made to the content to allow a product created for the rectangular big screen to be easily viewed on the small square TV screen.

The new concept of 'pan and scan' was born, whether the migration apparatus was a TV camera trained on a movie screen, or a state-of-the-art Telecine device that nowadays, can output to digital video in any manner of screen dimension, resolution or bit-rate.

At the same time, as content creators began understanding the difference between the viewing experience on the big-screen and the small-screen, a new cinemagraphic vocabulary was born to create exclusive content for Television. Extreme Wide Shots, so majestic on the big screen, went out the window and extreme close-ups became more of the norm.

And the content can run in a linear fashion, or be partially ... or fully interactive.

Yes, video has now entered a wide wonderful world of unlimited possibilities.

And, new lessons have to be learned as to how to match the content to the myriad of devices. It's not just pan-and-scan anymore to migrate a video source to a new device. Digital video has allowed us to pan, scan, zoom, crop and burn ... as just a few of the many possibilities.

And also very importantly, care and understanding must be dedicated to the creation of new and original content for those new platforms and devices. New videographic vocabularies must be written for the bias of each device, as well as, new thematic structures.

The structure of programming content for the new medium of television also had to be readjusted to allow for commercial-breaks. Drama had to allow for a myriad of mini-cliffhangers within a traditional three-act structure.

With the advent of digital video coinciding with the development and implementation of new platforms and devices, the content creation and adaptation matrix has become much more complicated.

Nowadays, video can be screened on massive outdoor billboards, cinema screens, 60 inch home plasma screens, 23 inch computer monitors and on-the-go with screens that range from 17 inch laptops, 7 inch portable DVDs, 4 inch PDAs and 1.5 inch cell phones. The screens can be vertical, horizontal, square, wide, narrow ... basically any shape.
DigiAction specializes in the focused adaptation of existing video works to suit the medium, as well as creating original new video forms ... VideoceptualisationTM.

Utilising state-of-the-art facilities, DigiAction is a one-stop shop that can take a project from it's conceptual stages ... all the way through to the finished output in any digital form for any device.